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[Frequently Asked Questions by Service]
What people usually ask before we get started
Select the service you're interested in and view the basic answers. In the form, you can simply write down what you need, even if you don't have a brief ready.
Websites & Online Stores
Check out the serviceIf the goal is to handle inquiries, showcase services, or take reservations, we start with a website. If you need online sales, a shopping cart, payments, and products, we’ll go with an e-shop. If you’re somewhere in between, we’ll figure it out during our first discussion.
A basic website can be delivered in 2 to 4 weeks. If you have ready-to-use content and a specific reason, we can discuss a faster turnaround, even within a week.
Yes. We can deliver the website along with fully managed hosting, updates, backups, security, and technical support, so you won't have to hunt down separate providers.
Communication Strategy
Check out the serviceWe clarify the audience, positioning, message, key obstacles, priorities, and channels. The goal is to know what we’re saying, who we’re saying it to, and what action we want them to take next.
Usually, yes, especially when the message isn't clear. A little strategic planning before production reduces the need for corrections, incorrect pages, and campaigns that attract the wrong audience.
You’ll receive practical guidance on messaging, structure, content, and next steps. We don’t just stick to theory—we focus on decisions that can be applied to websites, ads, social media, or email.
Branding & Identity
Check out the serviceWe can, but we usually recommend a comprehensive brand identity. The logo is just one part of it. You need colors, typography, style, applications, and guidelines for it to work consistently across all platforms.
Yes. A complete overhaul isn't always necessary. We can keep what's valuable and clean up areas that look outdated, weak, or inconsistent.
On websites, social media, printed materials, presentations, email signatures, advertisements, and everyday touchpoints. We want our brand image to remain consistent wherever the customer encounters us.
Content & Texts
Check out the serviceYes. We write content and structure for homepages, services, landing pages, “About” pages, forms, and micro-copy. The goal is to explain things quickly, persuade, and drive action.
Yes, when there’s a strategic reason. Articles can support SEO, keep customers informed, build authority, and facilitate follow-up communication through newsletters or social media.
We start with examples, the target audience, and the goal. We determine whether the tone should be more direct, premium, technical, or educational, and we write consistently throughout.
Social media
Check out the serviceIt means themes, a schedule, captions, creative direction, and consistency. It’s not just about posting content; every post should serve a purpose.
It depends on the industry, the audience, and the production budget. We prefer a consistent, realistic schedule that can be followed, rather than a lot of posts without a clear concept.
Not always, but they often help. Organic social media posts build brand image and relationships, while ads can drive reach, leads, or sales in a more controlled way.
Social Media Ads
Check out the serviceWe need a goal, an audience, an offer, a landing page or form, and a way to track results. If any of these are missing, we’ll fix it before we burn through our budget on a weak funnel.
There is no one-size-fits-all budget. We recommend an amount based on your goals, target market, campaign duration, and available creative assets. It’s better to have a smaller budget with the right structure than a larger one without a clear strategy.
We track leads, inquiries, sales, cost per result, and the quality of interest. Clicks and impressions are only meaningful when they explain what’s happening along the way.
Automation & AI
Check out the serviceForms that send data to CRM, Drive, or email; lead routing; follow-up workflows; reporting; simple internal processes; and AI tools for repetitive tasks.
Yes. We can connect forms to Zapier, Google Drive, Sheets, email, CRM, or other tools, as long as there are available fields and a clear workflow.
We design with limits, permissions, and tests. We do not blindly automate critical decisions. The goal is to reduce manual work without losing control.
Digital Marketing & SEO
Check out the serviceIf you need immediate results, ads work faster. If you want a more consistent organic presence, SEO is an investment. They often work best together, with shared tracking and a consistent message.
It usually takes months, not days. The speed depends on competition, technical condition, content, and authority. However, we can see technical improvements and better structure from the very beginning.
We recommend tracking key metrics for forms, clicks, conversions, and primary traffic sources. Without tracking, marketing becomes a matter of opinion rather than a decision.
Email Marketing
Check out the serviceA newsletter is a type of email. Email marketing includes list strategy, automations, welcome flows, reactivation, abandoned cart campaigns, and messages that address different buyer intent.
Yes. We can set up workflows for abandoned carts, repeat purchases, related products, promotions, and after-sales communication, depending on the platform.
As often as it makes sense and is worthwhile. It can be weekly, every two weeks, or event-based. The important thing is not to fill people’s inboxes with content that isn’t helpful.
Abra Back Office
Check out the servicePerforms recurring daily support, organizational, and coordination tasks, with clearly defined boundaries and an agreed-upon monthly scope.
We define the scope—whether it’s a package, hours, or deliverables—as well as communication channels, response times, and what is considered out of scope. That way, both sides know what to expect.
Yes. It can work in conjunction with websites, forms, automations, social media, or email marketing, so that day-to-day operations are integrated with digital channels.